Giving Your Business Website Much Needed Spring Cleaning
People nowadays have a very low attention span, and with things being way too fast-paced, anything that slows them down yields disinterest. This translates to websites in that almost half – well, thirty-nine percent – of internet users will close a website if its pictures take forever to load. When a website in general also takes a long time to load, the same thing happens – no viewer retention.
If you can relate in the aspect of your website running a bit behind your expected rate of loading, then it is probably the right time for you do a little spring cleaning online.
Whether you are looking to catch the eyes of new potential customers, retain your present buyers, enhance user experience, or up your numbers – especially in sales – then giving your website some upgrades will do just the thing for you. Read on as we are going to share with you in this blog some advice on getting that new and upgraded website that you desire, in perfect timing with spring!
As we mentioned with a bit of data earlier in this blog, the rate at which your site will run is vital for bringing success to your website and consequently to your business. This leads us to the first thing that you will have to do in order to kick start your website spring cleaning – check whether your website speed suits the standards of your viewers, and check for optimum functionality as well. One key feature to ensure that it is running well is the checkout function as issues with this feature may be hindering your customers from the last step of their purchasing process.
The next step in this blog is to reevaluate your search engine optimization (SEO) strategy as well. Your rankings on search engine results is essential for new customers to find your website and get interested in your products or services. One tip that this blog can give you is to use terms and keywords specified for your niche and your audience as this will help you get higher rankings for a particular scope.
The next step this blog advises for you is to check all the links contained by your website and fix all that do not work as well as get rid of links that are old and utterly outdated. Your viewers will surely be annoyed with links that lead nowhere or to sites or information that are so last year.
These are just some of the many things that one can do to get a more refreshed and a revamped website that will entice customers. Follow these tips and you’re good to go!
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